Your employer brand communicates your employee value proposition (EVP), to existing employees and new hires. DEIB messaging should be an integral part of your EVP. It’s what new hires care about most. But it has to be authentic. Your DEIB brand isn’t what the leadership team says it is, or what HR wants to be true. It’s what employees, and new hires experience and communicate about your business.

What we will cover:

• How to message your DEIB EVP authentically
• Who the different stakeholders are and what they want to know
• Different types of messaging and target groups
• Communication channels to get the message out there
• How to get started and maintain momentum

Who should attend:

• Communication/marketing consultants
• DEIB, P&C and HR practitioners 
• Senior Managers/People Leaders  
• Consultants providing DEIB support
• Anyone interesting in growing their understanding and developing their DEIB skills

What you will receive:

• A workbook with all the content covered, which includes some guidelines on DEIB branding